London will play host to the 2012 Olympics, a showcase of the best athletes and sportsmen and women in the world. Years of training and dedication make up a world class athlete; their competition is always snapping at their heels and they have to work hard to stay in the top ranks. Sometimes, a false move such as drug misuse can set a career back years, and it is very difficult to regain any former glory. Sponsorship is crucial as a way of making ends meet during this time of intense training and it is essential not to put a foot wrong .The Australian Gold Olympic medal winning swimmer, Stephanie Rice, found herself in hot water recently when she made an inadvisable remark on the social networking site Twitter. Her sponsors, Jaguar Australia, immediately announced that they have parted company with her, despite only sponsoring her from the start of this year. It is always advisable to think before you tweet when you are under obligations to others.
The world of business is littered with failed careers resulting from foolish mistakes. Some of these cannot be avoided but one area in which success is always assured is in search engine optimisation (SEO). For the uninitiated, this is the means by which your business website is guaranteed a top ranking with that Olympian of search engines, Google. Working hard at this are professional SEO writers who have spent years honing their skills for this purpose; they are employed by reputable article writing services whose aim is to bring home gold for your company.