The four main advantages of outsourcing your content writing

Posted on December 26, 2011


There are many reasons to outsource content writing for your website. Here are the four most important benefits.

1. Generating new ideas. Read any guide to search engine optimisation (SEO) and you’ll see that fresh, original content is important to keep your site afloat. You might know your topic well, but sometimes it’s hard to step back from that and think of original angles to cover. By outsourcing, you’re effectively getting someone else to think creatively around your subject.

2. Avoiding costly errors. Good writing agencies will have their own quality control procedures for eliminating the annoying typos that everyone makes from time to time. These errors can be hard to pick up (especially if you rely on things like spellcheckers and autocorrect options, which usually have their own glitches). Outsourcing can mean that everything is double checked by professionals before it goes live.

3. Saving time and money. If writing articles isn’t your main profession, the chances are you find it time consuming. It’s easy to invest far more time than planned generating ideas and writing articles. By delegating to someone who writes for a living, you get to spend more time taking care of your business.

4. Staying on the right side of search engines. SEO is evolving all the time, and techniques that work one week may fall foul of developments the next. Professional writing agencies are ones that use validated approaches to SEO, and keep abreast of new ideas without engaging in any practices that are likely to get your site demoted in the rankings.


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