The continued growth of social media

Posted on December 5, 2012


Recent information released by eMarketer has sound that just about 1.5 billion people now use social media. That is little under one fifth of the world’s population.

It is something which innovative companies from Liverpool to Las Vegas are in clear recognition of, exploiting each platform to gain an edge of their competitors.

Such is the importance of social in the market these days though, any companies not performing well in the sector could find themselves left behind. In a recent study by Jupiter Research, 80 per cent of consumers said they would take their business elsewhere, if their experience was lacking.

Much of this all important user-experience is delivered through effective on-page and off-page SEO. It goes further though.

Consumers are demanding instant responses to their queries. Managing this communication is a big task, but can offer significant rewards if delivered well. In a traditional call centre setting though, such ambitions cannot be achieved.

Instead, allowing customers to help each other works. Another benefit is that natural SEO is produced in the flow of information between peers.

This all seems as if the company is taking a back seat but, that is far from the case. Personal involvement is the glue that holds the relationships together.

Embracing social also saves and generates income.

HP says its forum saves $50 million dollars each year, whilst cosmetic retailer Sephora sees members of its Beauty Talk community spend significantly more than regular customers.

Such steps can readily be taken by all businesses too, no matter their size or location.

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