Thatcher hashtag causes global confusion

Posted on April 15, 2013


We all know that Twitter is used by many as something of an unofficial news feed, with many users just waiting for that big story to break. However, whilst Twitter can allow users to be the first news bearer in their office or to friends, it can go a little askew.

Last Monday saw a big story break, as the death of former British PM Margaret Thatcher was announced. Whilst her achievements in the world of politics in her era cannot be disputed, it is fair to say she polarised opinion.

No better was this seen than on the Twittersphere, as a whole raft of hashtags appeared. Few made as much impact as one in particular though.

Instantly becoming a hit with many, for positive and negative comments, was the hashtag #nowthatchersdead. As with the Susan Boyle confusion, many were reading it differently, however.

This was particularly the case in North America, where Cher is still extremely popular, despite the lack of recent success. On her 2002 album Living Proof, she sang Alive Again. It all seems rather appropriate now.

Fortunately for fans of the 66-year-old singer and her fans, she is very well and very alive.

The incident highlights the importance of correct grammar and punctuation online, though. After all, had it read #NowThatcher’sDead or something similar, the confusion would not have been an issue.

It is this little point that shows how important it is to use well written, accurate content when it comes to promoting a business. In fact, many business owners choose to outsource this task to a reputable news feed provider.

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