Teenagers leave Facebook for Instagram and Twitter

Posted on October 29, 2014

 

A survey undertaken by investment bank Piper Jaffray has revealed that over the past half year, there has been a significant reduction in the number of teenagers using Facebook.

The findings support a previous survey, which claimed that less than 50% of teens use Facebook, whereas more than 75% use photo-sharing platform Instagram and around 60% are on Twitter.

The recent Piper Jaffray report found that teenagers’ usage of Facebook fell by over 70% in the early part of 2014. This survey shows Facebook to be the third choice of those aged between 13 and 19 – a significant revelation for internet marketing businesses, or those seeking to increase their market share through tailored news feeds.

There has, for some time now, been chatter about younger users migrating from Facebook, but these surveys seem to confirm it. It looks as though young people are choosing social media platforms that their parents don’t use. Rather than sharing status updates across a wide range of friends, teens are instead turning to photo or message-sharing applications.

Despite this survey and the anecdotal evidence, other research has claimed that teen Facebook usage is still over 70%. That survey, by Forrester Research and Niche, was conducted in June, and perhaps demonstrates the fast-changing nature of social media.

The Piper Jaffray survey highlighted a one per cent rise in younger people using Snapchat, giving the photo-sharing app a 4% chunk of the teen user market. While this represents a sizable increase, it is still small in comparison to Facebook.

Operations Manager at Engage Web
Drawing from a broad pool of experience that ranges from university studies in English Language to his work as a medical receptionist in a busy GP practice, Alan fits right at home as Engage Web’s Operations Manager.
Alan Littler
Call Now Button
>

Who Engage Web has helped:

Ice Lolly Minuteman Press BUNZLGS1 UK The Underfloor Heating Store West Cheshire Athletic Club Thomas Cook MWB Business ExchangeWeb Media 360 D2 Architects Beacon Financial Training Steely ProductsBurlydam Garden Centre Asentiv BodyHQ Clever Vine Endeavour Mortgages Pro Networks Comm-Tech Wickers World Ascot Mortgages Top Teks
TEL: 0345 621 4321