Facebook can be a powerful tool for promoting your brand online, but it can also be a devastating tool if you don’t use it correctly, and end up putting things online that you don’t want others to see.
Sixteen-year-old Kimberley Swann was fired from her job this week after she remarked on Facebook that her job was boring. The remark was seen by her bosses, at the firm ‘Ivell Marketing & Logistics’, and they promptly sacked for what they dubbed a lack of respect.
Steve Ivell commented:
Her display of disrespect and dissatisfaction undermined the relationship and made it untenable.
Kimberley Swann was amazed to lose her job over the remark, stating:
You shouldn’t really be hassled outside work. It was only a throw-away comment.
I came home from work one day, sat on the computer and said something about my job being boring.
Her work colleagues saw her Facebook profile, and told her boss about the remarks, prompting her to be fired.
Steve Ivell added:
Ivell Marketing is a small, close-knit family company and it is very important that all the staff work together in harmony.
Had Miss Swann put up a poster on the staff notice board making the same comments and invited other staff to read it there would have been the same result.
If you use social media websites such as Facebook and MySpace, you need to be careful what you add, as anything can be found in the public domain. They’re great for promoting your business, but can also have negative effects if they’re not handled correctly.