A report which has been published by consulting company Vivaldi Partners has revealed that Subway, Google and Target are utilising social media most effectively.
It also showed that the number of Facebook users has soared to one billion during the last five years, while Twitter users have reached a massive 500 million. Users of Google+ have also increased rapidly, along with LinkedIn. The huge number of people using social media has resulted in companies revisiting their search engine optimisation strategies, looking at how they market their goods and services.
The study looked at which companies maximise the benefits of social media and how “social currency” impacts. This is defined by Vivaldi as:
“The degree to which customers share a brand or information about a brand with others.”
According to the CEO and founder of the company, Erich Joachimsthaler, social currency can make a huge impact on the business brand and how it is marketed. Subway is at the top of Vivaldi’s list; with 21 million Facebook followers and one million Twitter followers, it scores well on engaging them. Google is in second place with the number of users on Google+.
The sheer number of Google products ensures that it would have a good showing. The SEO campaign of a company, whether it is in Chester or California will typically focus on Google, in addition to other social media sites. Over 5,000 consumers took part in the study, based in the UK, Germany and the US. The study also revealed that each company would use a different strategy.