Study reveals the importance of spelling and grammar to marketing success

Posted on May 20, 2015

 

Many businesses believe that their customers do not notice minor spelling and grammar mistakes. After all, these errors are subtle enough for the original writers to miss them, so why would the typical client see them?

However, according to a recent study by Acrolinx, a provider of content marketing software, many top companies are sacrificing quality in favour of quantity for their content marketing, and this is hurting them.

The researchers scored each firm’s content on a 100-point scale for quality (spelling, grammar and style) and clarity (easiness to read). While the authors determined that a score of 72 was needed for content to have the desired impact, less than a third of the brands studied actually met this target.

This builds on a previous poll by Global Lingo, where 74% of the UK adults that responded said they noticed spelling and grammatical errors on company websites. What’s more, 59% of those polled said that they would be less inclined to trust such businesses, citing unprofessionalism and a lack of care.

Publishing regular content on website news feeds has clear benefits for search engine optimisation (SEO), but these studies highlight the need to preserve quality. You only have a limited time to make an impression on potential customers, so you can’t squander it with a poor standard of writing.

If you lack the resources to assemble your own writing and editing team, consider using an SEO copywriting service for your content needs. Such an enterprise will be able to assure quality copy without the up-front costs of building your own team.

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