Strength of mind to build content when the market is slow

Posted on July 11, 2008

 

One of our clients operates in the mortgage area and as we all know, that particular industry is on a downturn at the moment.

However, a sound business decision by the company has seen them to continue working with Stuck On even though the times coming for their particular industry look to get even worse.

In my opinion, this is a very clever move indeed.  Whilst many of the competition will be looking at other avenues to earn money, looking away from nurturing their own sites, our client continues to build content via our everyday content service.

When the market slow down is over and things get back on the up, which site will be reaping those rewards?

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