Strategies for boosting your website traffic

Posted on January 21, 2016


While there are varying definitions and applications for content marketing, this article examines how you can use content marketing to drive more traffic to your website. Creating and hosting content is of course the key, but there are various complementary ways to achieve this.

Start a Website News Feed

By establishing a tailored news feed for your website, you are giving your company a forum for publishing interesting news content on a regular basis. This adds value in terms of increasing your exposure to search engines, but interesting content can also lead to social shares through platforms such as Facebook and Google+.

When creating content:

• Focus on quality rather than quantity. Never publish something that you know isn’t up to standard.
• Try to follow a regular schedule, or you may find it slipping because of other pressing tasks.
• Never duplicate content, even your own. It’s always worth taking the time to present something in a new way.
• Avoid lengthy, intimidating blocks of text. Short paragraphs and bullet points are generally easier to read.
• Encourage social sharing, such as by adding “Share” and “+1” buttons to your news feed.

Writing engaging content can be time consuming, so you may seriously want to consider hiring a news writing service to do this for you.

Use Infographics

Infographics are visual representations of information that leverage the visual system’s ability to perceive patterns. This helps people to absorb data that might be otherwise be incomprehensible.

Infographics can be presented as relatively small images, making them easy to share through social media. A good infographic should be attractive, interesting and relevant, but it should also:

• Not be a copy of another infographic.
• Not try to present too much information.
• Avoid anything that could be considered offensive.
• Tell a story in an accurate way.
• Use numbers, statistics, and charts where appropriate.

You want people to share your infographics as much as possible, so make sure they can be easily embedded in social media posts.

Press Releases

A press release is a way for an organisation to make a newsworthy announcement to the media. Traditionally, a press release would have been mailed or faxed to individual editors and journalists, but these days, there are electronic distribution services for press releases. You may also want to publish them on your own website.

Press releases should be reserved for particularly important events, such as the launch of a new product or service. They are not a means to blatantly promote your organisation, so the language should be moderated throughout and not filled with hyperlinks, although it’s always worth spending the time to think of an eye-catching title. In addition, any press release should be error-free and follow the standard format.

Writing Guest Posts

Finally, if you have the time, you can also drive traffic by writing guest posts for various content-based websites. When an article is published, you can usually link back to your own website, but you should be careful to only link to relevant content. These websites often screen articles for quality, so you may want to use your news content provider for this as well.

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