Spelling errors alert officials to fake wine

Posted on September 29, 2011

 

Spelling errors on the label of a wine bottle alerted officers from Trading Standards during a sting on a corner shop. The investigation was launched after a test purchase of one bottle was identified as being fake by the manufacturers. The owners of the corner shop were banned from selling alcohol for a week, in addition to the licensee being made to undertake a refresher course and make sure all his employees were fully trained to the required standard.

The shop owners had purchased the alcohol from an unfamiliar supplier, who was selling the wine at a low cost. The invoice didn’t have any contact details and the address and VAT number all had errors making them unidentifiable. The labels on the bottles of wine had spelling errors, which later alerted officials to the fact. The labels read “austrlia” and “responsibily” among other errors.

The owners of the store realised that they had made an error buying the cheap goods from an unknown source and are remorseful. However, they do feel resentment that the supplier of fake alcohol hasn’t been apprehended. Russell Sharland, the case manager at Trading Standards said:

“Counterfeiting of alcohol misleads consumers into purchasing poor quality products which could have serious public health consequences.”

He added:

“We need to encourage local businesses not to deal with the white van man- they are the ones who should be held accountable.”

Poor spelling and grammar acts as an alert to fake product or merchandise, which is why content outsourcing is advisable for a business website. A reputable copywriting agency will produce original, grammatically correct copy, without spelling errors.

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