Social advertising makes up nearly a tenth of digital marketing budgets

Posted on July 14, 2015

 

Ads on social platforms currently only account for 9.9% of digital marketers’ budgets, but with an increase in social media usage, this is likely to change.

With social sites connecting over two billion users worldwide, it would not be naïve to believe that businesses would be paying a lot of attention to such platforms in terms of their advertising. It comes as a shock, therefore, that marketing on social media accounts for under 10% of overall online budgets, according to SimplyMeasured’s ‘The State Of Social Media 2015’ report. This is despite experts suggesting that this figure will rise to over 22% within the next five years.

However, this prediction may not be too much of a shock to many. The report also gave figures on how companies have hired in terms of social media marketing on a professional level. It emerged that out of more than 350 respondents, 60% suggested that a specific role for maintaining social media newsfeeds was something that businesses favoured. This would suggest that in coming years, many companies are likely to increase their spending in this area.

The theory that there will be an increase in social marketing is further backed up by other research, such as the ‘Social Media Marketing Industry Report 2015’, which stated that over 90% of marketers believe that social platforms are important to their businesses, and 90% also reported that they had seen a vast increase in exposure for their enterprises.

With increases in use and spending predicted for such platforms, it would be naïve not to look into ensuring that your business appears in the newsfeed of potential customers by using social media marketing techniques.

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