Snapchat plans to install ads to its service

Posted on August 21, 2014

 

Popular photo messaging app Snapchat is reported to be planning to introduce adverts, news clips and other non-messaging content to its service in a bid to generate revenue.

News suppliers understand that the company have been holding talks with a number of media firms, ranging from newspapers to advertisers and broadcasters, to provide content for a new part of its service to be known as Snapchat Discovery.

It is believed that this would be rolled out in November this year and provides users with news content and ads from a range of networks. However, it remains to be known whether or not it will take the form of the current self-destructing format, and whether this will be integrated with the main app or set up as its own standalone version.

The company has been focusing on generating revenue and has accelerated its fundraising efforts. This has been the case ever since the firm declined a $3bn (£1.8bn) offer from social networking site Facebook to acquire the company at the tail end of last year.

Snapchat currently has a user base of 27 million who send more than 700 million photo and video messages on a daily basis. The company may be setting its sights on adapting its reputation management strategy, after introducing a chat feature earlier this year.

The app has been extremely successful since its inception in 2011, and has been the model for the likes of Facebook and social dating app Tinder to emulate the nature and format of the service, with both introducing their own versions.

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