One of the questions that many people have when they’re looking for an SEO company is whether it’s best to go local, or does it in fact not matter where your SEO company is from.
This is actually a difficult question to answer and, to some degree, depends on what you expect from your SEO company. For example, if you expect to have a ‘hands on’ approach to your SEO and you want to be able to meet with your SEO company regularly, popping in to see them and have them visit you, then you’re probably better off with a local company. Also, if you want your SEO to be aimed at specific geographical regions, such as local towns and communities, then a local SEO company would be more likely to have this specialised local knowledge. This means that if you’re based in Cheshire, you should be looking for SEO companies in Cheshire – as opposed to London or worldwide.
However, where an SEO company is based doesn’t in any way affect its ability to perform search engine optimisation. The tips and tricks are still the same the world over, so you don’t need to pick the closest SEO company to you. You could, for example, choose to use a company based in London, New York, Sydney or even in India – as SEO is conducted on the Internet, there are no limits to how far afield you can go for the right service, for the right price.
Of course, whether you look for SEO companies in Cheshire or in the USA, the most important thing is to choose the right one – and that comes through research, speaking with them about their processes and seeing what their clients say about them. Only by opening a dialogue with them can you be sure that their service is the right one for you, and that they understand your business and your target market.