Sheen keen to cash in on public meltdown

Posted on March 11, 2011

 

Celebrity head-the-ball Charlie Sheen is poised to earn a packet following a celebrity endorsement deal involving Twitter.
The actor has put his name to a contract which will see him give his seal of approval to products via social networking sites like Twitter.

The deal follows a turbulent time for Sheen, 45 even by his standards. The actor publicly blasted the creator of hit show Two and a Half Men, leading to the show’s cancellation mid-season. The show made Sheen the highest paid TV actor in the world, earning $1.9 million (£1.2 million) per episode.

The social networking phenomenon has not only changed the way a lot of us interact with each other – it has given many businesses the opportunity to embark on innovative marketing campaigns, and changed the approach to search engine optimisation (SEO).

Sheen recently broke the Guinness World record for acquiring a million Twitter followers in the shortest time ever – less than a day.

Gullov Singh, CEO of Ad.ly, the company that struck the contract with Sheen, thinks that not everybody will be put off by his chequered past. He said:

“Not every brand wants to do a celebrity endorsement, but there are plenty of top brands who jump at the chance to go big, be controversial.”

Ad.ly already employs the service of rappers Snoop Dog and 50 cent, as well as former World champion boxer Mike Tyson.
Sheen will earn anything up to $25,000 (£15,000) per tweet. This is out of the budget range for the majority of companies. Instead, a far cheaper alternative, which could prove to be a better option to improve search engine rankings in the long term, would be to employ the services of a reputable SEO company.

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