Natural disasters, such as the recent earthquake in Christchurch, New Zealand, teach us how not to take things for granted. New Zealand lies on the fault line of the Pacific and Australian tectonic plates and experiences thousands of little quakes every year. Most are hardly felt and do no damage, and that, coupled with the country’s stringent building codes, mean that most New Zealanders are not worried about earthquakes. However, the damage caused by the recent 7.1 magnitude quake has caused many to re-assess this blasé attitude and to appreciate that there were no deaths because of this care in building. In order to prevent becoming blasé about your business, every once in a while it is a good idea to have a shake up of your website from the point of view of improving its search engine optimisation (SEO). If you are not sure what this is or how to go about it, then look for a professional SEO writer employed by an experienced article writing agency. Outsourcing content and copywriting in this way ensures that the articles and blogs featured on your company website are produce to the highest standards, inserting keywords and phrases in a natural manner. This is then picked up by search engines, guaranteeing that the website receives an increase in hits from potential customers and rises up the ranks. The best UK copywriting agencies employ native English speakers to ensure that the copywriting is to a high standard. It is always worth checking this with the agency before committing your business as many agencies outsource content to non-native English speakers with stilted results.