SEO needs to psych out the competition

Posted on October 11, 2012


With the majority of the web being geared towards a westernised population, since its very inception, there is little surprise that users in the Asian market are adapting their natural instincts to use it.

However, with firms from all areas of Britain, from Liverpool to London, increasingly looking to go global, relying on this adaptation could prove costly.

Writing in a her blog recently, Web Psychologist Nathalie Nahai said those working in SEO and online marketing need to appeal to multi-cultural audiences.

Nahai gives the example of Coca-Cola, citing the way the company has incorporated local geo aesthetics and sensibilities into its corporate ident.

Giving examples of the way its sites for China, South Africa and even Germany are enhanced through understanding local know-how, she points to how the global drinks giant is an example of what could and should be achieved by all online platforms.

Nihai says it is genius.

Perhaps it is, it certainly immediately allows local users to identify more closely with a brand they are already comfortable with.

It is all about companies becoming ‘glocalised’.

Moreover, it is something that many UK companies could use in their search engine optimisation too. It does not just have to be for those going global either. Understanding local community sensibilities too can help brands build awareness.

To be successful, it does take a good deal of research. From studying the age and gender of the users, to seeing how the competition is approaching things, truly effective content can be created, developed and move firms forward.

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