As autumn draws on there is a sense of change in the atmosphere with the air becoming cooler, the wind sharper and the mornings misty and damp. Following the equinox, the days rapidly become shorter, the temperature plunges and winter is here. The trees are bare and hoar frosts become quite common with snow not far away. After the shortest day in December, Christmas arrives and the days lengthen towards spring and Easter. Plants grow and suddenly it’s summer with a riot of plants and flowers everywhere moving towards the shortest day and Midsummer. This annual cycle adds variety to the year but is often taken for granted and passes unnoticed.
The nearer one gets to the Tropics, the less varied the seasons with no spring or autumn. The weather is dry, hot, wet and hot. Exotic foliage and fabulous rainforests are the results of this climate.
Just as the year would be drab without the seasons, so business websites would be drab without changing content. All websites need to attract the attention of their clients and to keep them coming back for more. A successful website, with good search engine optimisation (SEO), has professionally written content and copy. Most companies cannot afford to employ their own freelance copywriters solely for the website, so the astute manager contracts out this task to an article writing service. Professional SEO writers are skilled in writing exactly what is needed to advance the website up through the rankings by regularly ringing the changes.