Search analytics can be used to predict movie success, says Google report

Posted on June 13, 2013


A newly published white paper from Google suggests that search trends can be used to predict the success or failure of a film at the box office.

In a report titled ‘Quantifying Movie Magic with Google Search’, Google claims it is able to predict the profit and turnout for a film in its opening weekend with 92% accuracy, primarily analysing the volume of a film’s search queries and paid clicks.

To make predictions, analysts at Google look at these figures in the seven days leading up to a film’s release.

According to Google, any film that lands 20,000 paid clicks over another film in those seven days can expect to earn around $7.5m (£4.8m) more.

Similarly, the report also suggests that 250,000 search queries over another, similar release will bring a film $4.3m (£2.7m) more.

Video marketing was also found to be integral in determining a movie’s success. Google noted:

“Trailer search volume on Google coupled with both the franchise status of the movie and seasonality can predict opening weekend box office revenue with 94% accuracy.”

The search engine now suggests that film studios develop strong marketing strategies even after the opening weekend, particularly as the majority of people decide on a film to go and see just hours before leaving for the cinema. A solid SEO strategy in this crucial post-opening period could see one film chosen over another, as cinemagoers search on Google for details on the latest releases.

Call Now Button

Who Engage Web has helped:

Ice Lolly Minuteman Press BUNZLGS1 UK The Underfloor Heating Store West Cheshire Athletic Club Thomas Cook MWB Business ExchangeWeb Media 360 D2 Architects Beacon Financial Training Steely ProductsBurlydam Garden Centre Asentiv BodyHQ Clever Vine Endeavour Mortgages Pro Networks Comm-Tech Wickers World Ascot Mortgages Top Teks
TEL: 0345 621 4321