Viral marketing is one of the most powerful forms of Internet marketing. It can reach millions of users in a matter of minutes, exploding your website’s traffic and your customers overnight. Viral marketing is also very cheap to do, as you’re harnessing the power of the Internet to market for you, without having to pay expensive advertising costs.
However, viral marketing is very much a ‘suck it and see’ form of marketing because there are no guarantees that something will go viral. In fact it’s very difficult to do because you need to create something that users want to share, want to spread, and most forms of advertising do not fall into this category.
This photo of a pug, taken outside a café in San Francisco, certainly has all of the qualities of going viral, and it has done just that. This photo, and more like it, was uploaded to Flickr by a snapper who spotted the little dog while out walking and has become an Internet phenomenon. It has been voted the most popular photo, has been featured on websites such as The Sun and The Telegraph, and has been seen by literally millions of different people.
This means that the photographer’s Flickr profile has also been seen by millions of people, and Flickr profiles can be used for business use. They can feed your own website with images and photographs and can link to your website. Flickr, like Facebook and Twitter, is a powerful Internet marketing tool for promoting your business, your website and your services, and with a cute pug like this one, this photographer has earned himself a lot of new visitors.