Poor-quality remakes aren’t good SEO content

Posted on October 20, 2010


The Avengers

The Avengers

Did you ever see the movie version of The Avengers? Released in 1998, the film remake of the classic British TV series was bad; as in gut-wrenchingly, heart-stoppingly, gnaw-the-arm-off-your-cinema-seat-to-distract-yourself bad.

There really was no expectation that the film would be as bad as it was. With a stellar cast of Ralph Fiennes, Uma Thurman and Sean Connery, and some interesting work from Jim Broadbent, Fiona Shaw and Eddie Izzard, you’d think that the filmmakers could have scraped something decent together. No go. The film was appalling, with a plot that was as confusing as it was nonsensical.

Remakes have a tendency to disappoint. Sure, there are one or two that make the grade and surprise you, but most fail because they want to cash in on the success of the original, without possessing one ounce of the original’s passion. The US remake of the series Men Behaving Badly is a prime example – take the British humour out of a laddish comedy and all you’re left with is bad US comedians.

Men Behaving Badly - US version

Men Behaving Badly - US version

There’s something to be learned from this. Site owners, desperate for content for their SEO, often make a bad hash of rewriting content from their competitors’ websites. Much like production studios aiming for mass appeal, these sites often fail in their task because of a lack of sincere motive for producing the content in the first place. The result is articles that Internet users will find hauntingly familiar, but which fail to outshine competitors.

The best films are driven by creative energy. The best kind of content for search engine optimisation is content driven by passion. Don’t succumb to the syndrome of a bad remake.

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