Outsourcing your content

Posted on September 15, 2009


When it comes to outsourcing your content, many website owners and business owners are naturally sceptical. Nobody knows your business better than you, so how could you outsource to someone to write content for your website?

The thing to consider is the ability and experience of the person or company you outsource your content to. If you visit an SEO forum such as SEOchat or Sitepoint and then offer the job of writing content for your website to someone who posts about “righting contents for websights” then you can be fairly sure that you’ll get rubbish back. If however you use a professional content outsourcing company who specialise in writing content for websites you’ll be hiring a team of writers who are experts in familiarising themselves with new industries, researching information and writing in an informed and intelligent manner.

The golden rule, as with everything in life, is that you get what you pay for. You can outsource content to individuals on forums, or ‘writers’ from overseas and you’ll save yourself some money, but the damage to your business image when customers read that content could be more expensive than any money you may have saved in the deal.

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