Online sales lost due to spelling errors

Posted on July 18, 2011

 

Millions of pounds are being lost in online sales, according to recent statistics. Spelling errors have been shown to have a negative impact on a website’s sales figures, with the presence of just one misspelt word cutting sales in half. According to Charles Duncombe, online entrepreneur website visitors are less trusting of a website which contains spelling errors.

Copy that has spelling errors casts doubt on the integrity of a business, making consumers wary of trading with the company. However, Charles Duncombe admits it is difficult to employ someone with a good grasp of the English language. The manager of education and skills at the Confederation of British Industry agrees with Duncombe, highlighting the problems faced by employers who have to invest in literacy education for their employees.

The world of online trading relies on perfect English grammar, as the consumer communicates with you using the written word. As warnings concerning Internet fraud increase, website visitors are less likely to place trust in a website with poor spelling. According to Mr Duncombe, applications for employment are increasingly being received containing spelling errors, and even text speak. Recent research carried out by the CBI shows that almost half of employers are not satisfied with current standards in spelling and English grammar.

Rather than employ someone who doesn’t know how to spell, outsource content writing to a professional UK copywriting agency so that you can be sure of accurate copy. A professional writer will maximise revenue whilst providing eye catching copy.

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