Her Majesty the Queen has made further efforts to make a connection with her subjects by making her official Facebook debut.
However, after barely a day on the social networking site, Liz (to her friends) has had to send in the palace Internet shock troops to censor the torrent of offensive comments made on the British Monarchy page.
More than 160,000 people have ‘liked’ the page so far, with thousands of users adding their comments to the stream of photographs and news articles. However, the page has become a prime target for anti-royalists, some of whom had posted offensive comments.
Among those who jumped on the opportunity to put the boot in were Cornish nationalists, republicans and aggrieved Argentineans voicing their displeasure on the dispute which has been ongoing about the Falkland Islands.
A Palace spokesman admitted that it was necessary for a team of moderators to remove abusive comments, but was at pains to point out that posts by republicans were not being targeted for removal.
Given that the royal family has always been a prime target for tabloid revelations and tittle-tattle, especially since the death of Princess Diana, some may think that it’s little wonder that the fan page has attracted so many negative comments. Luckily, the palace has the resources to manage them – some SEO jobs are bigger than others, and they don’t come much bigger than this.
Although your business may not polarise members of the public in the way that the royals do, it doesn’t mean that it is immune to online brickbats. Whilst you may not have a cadre of footmen at hand to manage your Internet reputation, a reputable SEO firm can take care of such business for you.