News content needs the x-factor

Posted on July 18, 2008


One of our clients has seen unprecidented success in their area, which is great.

However, several competitors are now copying what we have done for them, but with little success.  Why is this so?

Well, they are simply copying an idea for the sake of it.  There is no thought, no passion, no dedication to the project, it is simply a replication of what has aready gone before.

Content for the sake of it does NOT work.  If you want content to copy what others are doing, forget it.  If you want content to improve your site so that Google can then show other people your products, services and information, then this is the way forward.

Remember, content should be exactly that.  It shouldnt be something simply placed on your site to keep up with the Jones’.


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