New Google scheme to help businesses go mobile

Posted on March 20, 2012

 

A new scheme has been launched by Google to encourage UK businesses to improve their mobile image. Recent data from Ipsos CT reveals that smartphones are used on a daily basis to access the internet by 93 percent of people, and 84 percent of those are searching for information about the local area.

GetMo is a new website which has various tools for businesses to use in order to improve their mobile presence. Hints and tips are also available to offer insight and encourage UK businesses to develop their mobile strategy. The site has a facility which enables a company to view their website on a mobile phone, getting a realistic image of what users see. The new scheme is an expansion of Google Mobilize and GoMo, a US initiative launched in November 2011.

The use of smartphones has increased, with more users connecting to the web on their mobiles. However, a large number of businesses don’t have a strategy for mobile internet, while some don’t even have a mobile site. The MoBank Group have partnered up with Google for the GetMo initiative. The group specialise in integrating shopping features with mobile sites. Dominic Keen, the chief executive said:

“Statistics show that over 15% of all online traffic is now coming from mobile, therefore retailers that use websites which don’t adequately support mobile transactions are losing the equivalent to one day of business per week.”

Devising a mobile strategy could create more SEO jobs, while playing an important role alongside a company’s search engine optimisation campaign.

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