New Facebook tool reveals fans by country

Posted on January 21, 2013


A new Facebook tool has been launched to reveal the numbers of fans who follow a brand. The tool breaks down the numbers of followers by country. Local Page Ranks has been launched to break the number of followers down to show which country fans hail from. The new tool could have huge implications for those dealing with a company SEO campaign.

According to data released by Facebook, Skittles has the most fans in the UK, coming top of the tables with 2.7 million UK fans on Facebook. The confectionery produced by Mars has boosted followers by using popular campaigns on Facebook; “Facebook status updater” and marketing its new ‘Confused?’ variety of Skittles. The ‘Confused?’ variety is a sweet whose flavour doesn’t match the colour. Facebook admin was previously the only way to be able to view a Facebook page and see where in the world fans of the page were based, but now the new tool allows the owner of a Facebook page to see the followers of other pages and where fans are based.

It was previously widely believed that Amazon had the most followers in the UK but Local Page Ranks has revealed that it is second to Skittles. The new tool will be beneficial to those dealing with marketing campaigns, although it could make SEO sales jobs much more complex. Search engine optimisation incorporates social media sites and all changes have an effect on the campaigns, whether the company is in Liverpool UK or in the US.

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