New Apple device could be the one to watch, reports suggest

Posted on July 17, 2013

 

According to unofficial reports, tech giant Apple may have a large team of employees in the early stages of developing wrist-mounted hardware.

In a report published recently in the Financial Times, it was suggested that Apple has undertaken a recruitment drive and brought in specialists to sort out potential issues surrounding the development of the iWatch.

According to the report, an iWatch would be the first entirely new Apple device since Steve Jobs, co-founder of Apple, passed away in 2011.

A number of other companies have expressed interest in developing wrist-mounted devices, including Dell, Google and Samsung. Pebble Technology, which is a developer dedicated to such devices, released the Pebble smartwatch earlier this year; it has sold around 85,000 units, as of 4th July.

Some industry analysts have, however, asked whether such a device is relevant in the 21st Century, given that many people have reportedly abandoned watches altogether in favour of using a mobile phone as their primary timepiece.

Additionally, some observers have also pointed out that the device could stand as a direct competitor to some of Apple’s existing devices if it isn’t distinct.

If more hardware developers were to produce wrist-mounted devices, new operating systems or screen sizes could change the way companies approach website marketing – particularly in regards to design and cross-platform compatibility.

It has been stressed that there’s no guarantee of an iWatch ever becoming commercially available, even if the rumours are true that Apple has teams working on the device; the company has previously brought products into later stages of development – only to decide they don’t meet the company’s high standards.

Richard Bell

Richard is a Web Content Editor at Engage Web. He has had work published in a number of independent magazines and spends much of his spare time writing short stories.

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