A new comparison tool for mortgages has been launched recently by Google. When a user performs a search for a term related to mortgages, the comparison tool will appear above the search results. According to Google, the comparison tool will search around 5,000 deals including loans which are provided by mortgage brokers. Deals through banks and other loan companies will also be displayed. This development by Google may initiate changes to the SEO campaign of other lending institutions.
Various mortgage types will be displayed to reveal the best buy deals, or a user will be able to create a personal comparison search for individual circumstances and requirements. Google stated that questions will only be asked in order to obtain sufficient information to achieve the most compatible results. Google has also specified that if a user clicks on a particular lender, no personal information will be stored by the search engine company.
The companies which are included in the new mortgage comparison tool will have regulations to abide by, including a maximum level of fees capped at one per cent of the loan amount to be payable by the customer. The Google mortgage comparison tool joins the other services provided by Google comparison, including credit cards, car insurance and bank accounts. According to Google, the company is making it easier for users to find a fair deal which is suitable for their individual circumstances.
As Google expands into the comparison market, other companies may need to make necessary changes to their search engine optimisation requirements.