Mind the gap, schedule the content

Posted on December 27, 2009


Whenever your business is going to be closed for an extended period (such as over the Christmas holidays) you need to give some thought to your website, its SEO and its content. You don’t want to come back to work after Christmas and find that your website has dropped in the rankings because you have abandoned it during the holiday break.

Equally, you don’t want to be sat in front of your computer on Christmas Day, or worse yet – bleary eyed on New Year’s Day, typing away at your keyboard, updating your website.

Of course, you don’t have to. The beauty of the Internet is that it can get along without you, so long as you program it in advance. Just as a retail website can take orders when the bricks and mortar shops are closed, your website can keep merrily publishing content when you’re nowhere to be seen.

avion_air_franceFor example, right now we’re on a flight to New York, not publishing this article. This was written many days in advance, to ensure that we don’t experience any gaps in our regular content and that Google has something to read when it stops by for coffee.

OK, Google doesn’t drink coffee, but it does take caffeine 😉

… please yourselves.

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