Mercedes takes to Twitter over incident

Posted on September 18, 2014


Following a recent F1 event, a racing team has took to social media to help solve a dispute.

The Italian Grand Prix at Monza largely went well for Mercedes, despite Nico Rosberg struggling to stay within the track limits on occasion.

Although one of those moments led to Lewis Hamilton taking the lead, a position that he would retain for the duration of the race, it was largely unexciting. It was certainly not like the events of the previous race in Belgium, which saw the two Mercedes drivers sparring too closely.

The incident lit up social media news feeds and commentary, while the incandescent reaction of Mercedes Executive Director Toto Wolff left no one in any uncertain terms of the ire that the coming together had caused.

However, although the fault was rather squarely dumped at the German racer’s door, Mercedes still needed a little help to sort its affairs out. The team asked its Twitter followers:

“Team orders or free racing? There has been a lot of debate since Belgium — this is a chance to have your say.”

Mercedes then posted two options for its followers to vote on by way of retweeting, with 92% urging the team to stay true to its ‘free racing’ mantle.

The team then further embraced the trend for engagement by tweeting:

“To the 92% in favor [sic] of free racing, what sanctions would you impose for breaking the ‘no contact’ rule?”

Both funny and serious suggestions came to the fore following Mercedes’ question to its followers, but it highlighted that fan and customer bases seem to prefer interaction with brands.

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