McDonald’s launches Q&A to tackle falling US sales

Posted on October 29, 2014

 

Fast food giant McDonald’s has launched a campaign online to take questions from its American customers, as it bids to reverse falling sales in the country.

The social media Q&A session in its home nation follows trials in Australia and Canada. Rickette Collins, the company director of quality systems, said:

“We’re starting on a journey called ‘Our Food. Your Questions,’ and we want to open up the doors and let our customers ask us any questions they have, and give them answers.”

The initiative will be eagerly watched by many, with McDonald’s not having a huge success rate in the past with its efforts to get into people’s newsfeeds in a positive way.

As part of its new programme, the firm has put videos online of reporters quizzing employees at the McDonald’s hamburger factory in the US. It is hoped that transparency and its perception in the public eye will be improved as a result.

The burger giant, most famous for its Big Mac, has seen a 1.5% fall in revenue in the last quarter in the US. That follows a 0.2% annual decrease in 2013, with concerns being heightened by growing rival businesses, as well as a shift in customer tastes and opinions.

At a coalface level, the firm is also hoping to curry favour. McDonald’s is significantly changing the menu options in its flagship market, with customers expected to be able to replace fries with salads and vegetables in the near future, and other healthy selections are being developed.

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