Business network site LinkedIn has unveiled the successful entrants of its Top Company Pages of 2018 competition.
More than 13,000 company pages were submitted, which was whittled down to 945. Based on this selection, it chose the companies that it says provides pointers to the best ways in maximizing your brand on the platform.
These top-tier influencers represent all corners of the globe, with LinkedIn congratulating each of them for their “stellar employee engagement and advocacy”. Here’s the winners’ list in full:
The company was praised for using LinkedIn’s native video features to create deep connections with audiences, and for featuring the main players from within the business.
9. Michael Page
Michael Page highlights the effectiveness of keeping information to the point and concise. With many users short on time, it keeps its message bite sized, often to fewer than 150 characters.
Cognixa’s Company Page is effectively implemented for achieving strategic goals, such as increasing sign-ups for training sessions and webinars. It shows that a Company Page is useful for increasing awareness of events and sponsorships.
The North American division of Deloitte places emphasis on imagery. LinkedIn chose it because it moves beyond stock images to match its message and draw connections to its content.
6. Biesse Group
With a large international audience, Biesse is masterful at targeting regions, job requirements and company sizes. Geographically targeted content, tailored to the appropriate language meant diverse audiences and higher levels of engagement.
Cvent stood out in LinkedIn’s business-related environment by providing playful content, imparting its personality to show its human side.
The exciting imagery supported ongoing themes in its content, and its use of quotes and statistics was praised.
This software company, based in Massachusetts has many different business lines. It created a standout platform for each of its aspects tailoring their messages through Showcase Pages.
2. Schneider Electric
Schneider was singled out for making its company page seem like an exclusive community, which is one of the core aims of audience engagement. It consistently stayed on-brand with it visual themes and colour scheme.
Retaining its crown from 2017, Hays was again praised for its consistent imagery that spoke to its brand values and cut through any distraction to establish itself as a leader in its field. It’s secret? Featuring the company leaders alongside its key messages to put a human face on its business vision.
The winners deserve their accolades; they make running their Company Pages look easy. In congratulating them, LinkedIn revealed that it would soon announce some enhancements to this feature. At Engage Web, we think that now would be a good time to look closely at your own business page if you want to challenge for a spot in next year’s winners’ circle.