Is your level of English acceptable?

Posted on June 1, 2010


There are so many questions that come up during the search engine optimisation process that it’s a wonder that the average site owner isn’t completely lost. During an SEO review, website owners find themselves facing issues that they’ve never even heard of before. In the maelstrom of ‘what level of keywords will you target’ and ‘how many pages of content will you provide each day’ the smaller questions are sometimes lost.

These questions may be small, but they’re not unimportant. Once your SEO gets you into the top listings for your keywords, it may be the smallest of things that wins you the majority of the traffic. It might also be a small thing that loses customers to your competitors.

One of the questions you need to consider is: what sort of English are you going to use on your site? This may sound simple on the surface, but the answer needs to be considered carefully. Many site owners don’t consider how the language they use on their pages is going to affect their traffic levels, and this can be a mistake. When all you have to communicate with your customers is words, you had better make sure that you use your words well.

When considering the form of English that will best suit your site, it’s a good idea to look at your competitors. Most industries develop their own special standard, and it can be best to simply conform.

Study the sites that your target audience seems to like, and take note of their standards.

  • Paul Lyons says:

    Is it best for all content on the site to be written for humans first and for robots second? By this I mean there are a lot of sites that attempt to improve their SERP’s by writing illegible title tags, h1 and p tags throughout their site just to get keyword densities correct and forget that their visitors may want to read it!

  • Carl says:

    That’s quite right Paul, website content should always be written for human visitors. Some SEO companies try to chase after some magic formula for keyword density by cramming keywords into their web copy wherever possible. There is no magic formula, and by doing so they’re making their content unreadable, thus defeating the purpose of web copy in the first place.

    This post about the Trinity Group’s Matt Kelly talks about a similar thing. He slams the whole SEO industry for what he believes is spam, not realising that quality SEO is about giving real people what they want, not about giving search engines what SEO companies think they want.

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