Interflora’s SEO blooms again in time for Mother’s Day

Posted on March 7, 2013


Just about two weeks after its rankings were penalised by Google and just in time for Mothering Sunday, UK delivery flower service Interflora seems to have recovered its search engine optimisation strategy.

A search at the time of writing shows that the first organic listing is pointing to Interflora’s home page, whilst other listings are offered.

The next links are all related to the company’s activities too, though indicated by Tesco’s Interflora supported flower delivery service, they are not fully ‘owned’ by the firm.

The Google+ brand box is also appearing, notable by its Mother’s Day promotion.

The timing of the resurrection will be interesting to many. Traditionally, Mother’s Day is a huge event in the calendar for florists, flower delivery services and card retailers. That Interflora’s search engine position has comeback just in time for this seems extremely serendipitous.

Perhaps there were high level discussions, but there does not seem to be comment on the web regards that, either from Google or Interflora though.

Whatever has or hasn’t transpired though, early indications suggest it could just be a partial lifting of restrictions. SEO metric operators are showing that whilst the firm is ranking in the top ten for popular searches such as ‘flowers’, ‘mothers day flowers’ and ‘flowers delivery’, prior to the restriction they were always in the top three.

Another interesting point to note in light of the SERPs recovery is the imposition of the restriction in the first place. Handed out for link malpractice related to Valentine’s Day, restrictions only took effect after February 14th.


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