You’ve probably come across the phrase ‘longtail’ in your quest for better rankings in the SERPs (search engine results pages). But just what is longtail, and how do you maximise it?
Longtail means the longer, two, three or more word searches that your site could receive from search engines, as opposed to one word keywords. For example, if your website is about holidays, then the keyword ‘holidays’ would probably be the main keyword you want to rank for. However, as you’ll be competing against some of the biggest websites on the Internet, ‘holidays’ is extremely competitive and difficult to rank for, therefore you need to look at the longtail in order to achieve rankings, and get decent traffic.
How do you do this? Instead of writing posts with titles like ‘Holidays’, you would write posts with titles such as ‘How to get cheap Holidays’ or ‘Luxury Holidays for couples’. By writing more specific content on your website, targeting longer phrases, you’re increasing your chances of ranking.
The best part is that you’re not hindering your chances of ranking for the single keywords, as you’re still using them, but you’re using them in a smarter way, which will generate more traffic for you.