If you use Twitter for your business, you may find that you only post when you have a spare minute, resulting in sporadic posts that don’t make the most of this platform.
Instead, you should consider scheduling your posts, meaning that they can be published at a similar time each day – when your company’s followers are most active, for instance – or so you can post in the evenings, weekends or when you’re on annual leave, without having to interrupt your free time to tweet. We recently wrote on what to think about when timing your posts, in fact.
While there is software like Hootsuite and TweetDeck available, these can take some time to get used to, and some features on Hootsuite, for example, require paid access.
However, there is a solution – you can schedule tweets, completely free, within Twitter itself.
Here’s a step-by-step guide to scheduling tweets on Twitter:
1. Log into Twitter and compose a tweet. Underneath the text box, you’ll see a series of icons. Select the one on the far right, next to the smiley face – the image of a calendar and a clock.
2. The following box will appear – all you need to do is use the drop-down menus to select the month, day, year and time of your tweet. You can’t change the time zone, so if you’re wanting to tweet at a specific time to target North Americans on their lunch break, but you’re based in London, you’ll have to work out the time difference and schedule appropriately. Once you’re done, select the ‘Confirm’ button in the top right-hand corner of the pop-up box.
3. Grey text will now appear at the top of your tweet saying the exact time and date your tweet is going to be posted, so make sure you double check this. All you need to do then is click ‘Schedule’ and you’re done!
4. Want to change your scheduled tweet? Repeat step one, and when you’re in the pop-up box, click ‘Scheduled Tweets’ in the bottom left-hand corner. This will take you to the below screen, where you can see both drafts and scheduled posts. To modify your tweet, simply select it from the options and edit as you normally would a tweet.
This is by far the simplest process for scheduling tweets. However, one point to note is that you can’t schedule tweet threads, only standalone tweets, so factor this in when you’re planning your Twitter content.