How to make social media sites work for you

Posted on November 12, 2014


Whatever your business aims, the dream is to have people coming to you when they want a certain product or service. While you could rely on footfall, website queries or even sales teams, it can’t hurt to have something actively drawing customers in, which is where social media enters the equation.

To help you make the most of the various social platforms available today, why not have a read of the following few pointers?


Once you have actually set up your accounts on the platforms that you want to use, often Facebook, Twitter and LinkedIn for businesses, it is important to avoid sitting back and expecting customers to instantly come to you. Even well established companies will find this Internet marketing strategy less fruitful, so instead you must take a proactive approach. As such, start to create content.

Stick with it

Even if at first you don’t have a wide reach, experimenting with topics related to your field and acting as an authority will help you to find your niche. It all starts with content, so don’t be afraid of having to learn a few lessons along the way. Just remember, handling social media, with its various aspects including customer engagement, reputation management and brand awareness, takes time. Don’t be afraid, therefore, if your company does not see instant results.

Reward others

An important area where many fall down in is self promotion – namely, doing it too much. Many will become disengaged by firms that constantly go on about themselves, so make sure you connect with your network. This could be as simple as retweeting a follower or sharing an insightful article.

When he’s not editing web copy and news articles at work, Web Content Editor Tom sates his love for the written word by losing himself in a good book.
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