How to make mullets attractive in SEO

Posted on January 24, 2011


david bowieThere’s a badly-kept secret amongst the female population of Britain between the ages of 28 and 34. It is that when you put tights, a mullet and David Bowie together, you get sex on a stick.

Why is this combination at all attractive? These days, mullet haircuts are a joke and, though rock star Bowie’s popularity is undiminished, men in tights have never been a renowned fashion statement. The missing element is what happened in the childhood of those women.

Just about every little girl in England had a crush on David Bowie’s Goblin King in the 1986 movie Labyrinth. Almost every little girl in Canada, the USA, Australia and New Zealand did as well. Even though those little girls have grown up, fond memories remain, and a flashed photo of Bowie in tights still provokes significant sighs.

Recognising strange audience quirks is the secret to a lot of things, some of which can help the search engine optimisation of your website.

A lot of the struggle with SEO, and with operating a website in general, is finding that special something other sites don’t have. When it’s a niche that other businesses have missed, you’ve got a fairly good chance of getting a good market. When it’s something your target audience hold dear to their hearts, though, you can draw on existing loyalty to a topic to create your own following and win big in social media.

With SEO, creativity and knowledge of your audience is as important as any technical aspect you can think of. With the right knowledge, you can make mullets attractive.

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