How Paris Hilton and Nicole Richie can help your SEO

Posted on April 23, 2011


There is something I’ve often pondered. Why on earth is Paris Hilton so famous? It may sound like an odd question, but it truly is a mystery to me. At least Nicole Richie, her sometime friend, is the daughter of a bona fide celebrity. Paris, on the other hand, is just like at least a thousand other people on the planet – namely, the daughter of rich parents. Certainly, she’s done a number of things to warrant attention since her rise to fame, but that leaves no clue as to how the ball got rolling. So how on earth did she get so damn famous?

It’s a puzzle, and it’s one that can help your SEO. What I’ve realised is that Paris Hilton became famous for simply faking it in the first place.

If you want to get famous on the net, you need to try a similar approach.

1. Be seen in the right places. Have you ever noticed that celebrities aren’t snapped exiting an Ellesmere Port chip shop? In celebrity circles attention is a matter of appearing at the right club when the papparazi are popping. For SEO, the ‘right places’ are those that are community hubs for your industry. Frequenting these and interacting is a great way to get noticed.

2. Pretend you’re somebody. This is the second vital component to becoming popular. Acting like an authority is key to becoming one, and acting popular has the same effect. Promoting your site’s popularity can bring traffic to help your search engine optimisation.

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