If you’ve realised that you need to add content to your website yourself, you’ll be wondering how long each blog should be. Is there an ideal length for a post in terms of SEO for Google, for Yahoo or more importantly, for users?
The truth is that there are different ways of thinking on this matter. Some professional SEOs argue that writing posts of no more than 400 words is ideal as most people won’t read any further than that due to short attention span. Some schools of thought suggest that Google sees between 200 and 400 words as an ideal word length for a post, whereas Yahoo prefers much longer posts, in excess of 800 words.
It is best to keep your posts over 100 words, aiming for the 200 mark if possible. Occasionally you should add longer posts, as these work better as link bait (assuming they have been researched and written properly).
So the short answer is that there is no ideal length to your posts, but it is more important that you write shorter posts more frequently, instead of infrequent longer posts.