Google News is a great resource for finding content to write about for your website, but your ultimate aim with your content should be to get into Google News with your own site. As Google only allows reputable news sources with original content, being accepted into Google News is an indictment of your website’s quality. It shows that you’re doing the right things, writing the right sort of content and that your website is indeed a trusted resource.
While getting into Google News will increase your traffic for searches based on the subjects of your articles, it will also help to improve your organic rankings. Every article you add to your website can be indexed and included in the Google News feed, which in turn is redistributed on countless other websites, generating backlinks for your website. For example, when you write a new post it filters through to sites using Google News for content, which links back to your site.
This drastically improves the number of links to your site and the number of visitors you will receive.
In addition, you can also rank on the front page of Google using Universal Search for phrases that would otherwise be too competitive to rank for.