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How FAQ rich snippets can boost your clickthrough rates

How FAQ rich snippets can boost your clickthrough rates

SEO tools are currently showing that more FAQ rich snippets are being shown in search results, suggesting that you should be using them to get more people to click through to your website.

What is a FAQ rich snippet and how do I get one?

If you have ever searched on Google and seen results at the top in the form of questions, which you can then click on to see the answer to these questions, this is an FAQ rich snippet. To help search engines show FAQ snippets, you need to add FAQ schema to pages on your website.

This can be done with plugins if your site is built in WordPress, and then you can start adding your questions and answers with a view to having them appear in search results.

An example of an FAQ rich snippet can be seen below.

Over the last week or so, Rank Ranger’s Tracking Tool has shown an increase in the number of website listings in search results that are showing FAQ rich snippets, as shown in the image below.

These stats show that having a look into getting FAQ schema set up on your website might be a great way to improve your site’s clickthrough rate. Attracting internet users to your site is the first step to prompting them to either get in touch with you, or purchase your product or service online.

If you are looking to grow your business online, search engine optimisation (SEO) is an option you can look at to help increase traffic to your website and get more leads and sales. To find out more about SEO and how we can help create engaging content for your site, get in touch with our friendly team today.

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