How can you increase your businesses reach on Facebook?

Posted on August 20, 2021


With over 2.89 billion monthly active users, Facebook is a great platform for your business to have a presence on, as it provides the potential to reach a vast number of people if you post engaging content – and a recent report from the social networking site has revealed the types of content that receive the most views.

What are the most viewed content types?

The report reveals that, in the US, the content from pages that get the most views are posts with no links – these could be posts with images, or just plain text.

The report continues to state that posts from pages make up a total of 14.3% of posts in users’ organic news feeds. According to the report, another good way for a business to increase its reach on organic news feeds is to post content into groups, as these posts account for 19.3% of users’ news feeds. Sharing your content onto a relevant Facebook group is a great way to increase content views and your brand awareness, and it’s also good for building an online community.

What’s the best content to post on Facebook for UK businesses?

Sharing videos on your Facebook page is a great way to increase the reach and awareness of your business – according to Social Pilot, on Facebook, there are more than four billion video views every day. Social Pilot has also revealed that videos between two to five minutes long get the best engagement on the social network.

At Engage Web, we develop online marketing strategies for companies that want to grow their business, and we offer social media management and Facebook Ads packages to help businesses make use of this platform. Get in touch with our friendly team today to find out more.


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