How can I use Google Trends for content marketing?

Posted on November 30, 2021

 

Google Trends is a useful tool for both search engine optimisation (SEO) and content marketing, helping you find topics that are currently trending in your business’s industry.

Trends can be particularly helpful when you are researching keywords for your SEO strategy, as it can allow you to understand which keywords are currently trending, and compare keywords to see which of them are better to target.

The tool is also useful in helping you identify the search intent of the users who are looking for businesses like yours. For example, a user searching for “buy a car” is looking to buy a car and wants to see websites that are selling cars.

This is worth remembering because writing content that answers the users’ questions and meets their search intent will result in a good user experience and, since you are giving them the information they are looking for, it will increase the chances of them trusting and ultimately buying from you.

If you are unsure of related queries and keywords you can use for your content writing, Google Trends’ “Related queries” section is a good section to look at, as this will show you other related keywords you can use within your content so that you can increase traffic to your blog from different keywords on search engines.

If you want to find out more about Google Trends and look for topics related to your business’s industry, visit the Google Trends tool here.

At Engage Web, we offer SEO and copywriting services to businesses looking to increase traffic to their site through search engines like Google. We write content for your website that is related to current trends and will help bring your target customers to your website. To find out more about our services, contact our friendly team today.

Content Team Leader at Engage Web
John works for Engage Web as a Content Team Leader and regularly contributes to the website and programmes of his beloved Chester F.C.
John Murray
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