How can I increase my Google ranking?

Posted on February 18, 2010


It’s a question often asked online, but few websites actually tell you how to do it. Here’s a little tip you can use to help your website to rank a little bit higher in Google’s rankings, and to stand out from the rest.

Firstly, you need to be adding content to your website. This is a given. If you’re not adding regular content in the form of news, articles or blogs, begin now. You can’t expect to become the biggest and the best if you’re not putting the work in to your website.

Now that you are adding regular content, check your website’s statistics. Not your rankings, your statistics. This could be by using Google Analytics, AW Stats, or some other stats package. Have a look at your website’s current traffic and what keywords your visitors are searching for. You want to look for key phrases that are two or more words. This is called ‘longtail search’.

Now, this is the clever bit. Put those key phrases into Google to see where your website ranks for them. You’ll rank somewhere near the first page, or perhaps the second page, if you’re already getting a few visitors from them. If you find that you are on the first page of Google, near the bottom, or on the second page of Google for some of these phrases – and you know that your visitors are searching for these phrases, you can increase your traffic by using them.

Here’s what you do:

  • Write a new blog post, article or news story on your website
  • Use that exact search phrase in your post
  • Ideally you should use it as the title of your post
  • Link back to your original post or page than ranks for the phrase, using that exact search phrase as the anchor text

By following these steps you will increase your ranking for that phrase, and thus you will increase your traffic. Keep doing this each month with new phrases that appear in your statistics.

The more you write, the more your website will rank for, the more traffic you will receive.

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