Google unveils new logo

Posted on September 2, 2015

 

Search giant Google has revealed a new logo design that will soon be seen on all of its products.

The redesign comes less than a month after the announcement of the company’s restructuring, with Alphabet, a new parent company, being created to diversify the whole of the Google enterprise. Furthermore, this is the biggest redesign to the famous company logo since before the turn of the millennium, in 1999.

The introduction of the logo was animated on the homepage of the renowned search engine, which showed the old logo being wiped away and replaced with the new flatter, toned-down logo which appears to be in a sans-serif font and features four colours – red, blue, yellow and green.

Google has released a statement on its blog, explaining to people why the company felt the need for change. It stated that it has significantly changed during the last 17 years. This has seen the California-based firm introduce a range of different products, including Google Glass and the idea of a self-driving car.

With the company undergoing a hierarchical restructuring with founders Larry Page and Sergey Bin moving over to spearhead Alphabet, it comes as no surprise that the Google logo has also undergone a makeover. The new logo could be representative of a new era for the search enterprise, which may impact on SEO tactics.

Throughout its history, there have been many small and minor changes to the logo, including colour changes, depth and volume adjustments, and even an exclamation mark in 1999. However, Google has said that its new logo is to reflect the way its users interact with its products through a variety of different platforms.

Operations Manager at Engage Web
Drawing from a broad pool of experience that ranges from university studies in English Language to his work as a medical receptionist in a busy GP practice, Alan fits right at home as Engage Web’s Operations Manager.
Alan Littler
Call Now Button
>

Who Engage Web has helped:

Ice Lolly Minuteman Press BUNZLGS1 UK The Underfloor Heating Store West Cheshire Athletic Club Thomas Cook MWB Business ExchangeWeb Media 360 D2 Architects Beacon Financial Training Steely ProductsBurlydam Garden Centre Asentiv BodyHQ Clever Vine Endeavour Mortgages Pro Networks Comm-Tech Wickers World Ascot Mortgages Top Teks
TEL: 0345 621 4321