Google to enter domain sale industry

Posted on June 25, 2014


Global search giant Google has revealed that it is currently planning its own service that would allow users to register domain names.

As with many of the Californian-based company’s new projects, it is being tested in beta and, for the time being, is invite-only.

According to a statement released by the internet giant:

“Businesses will be able to search, find, purchase and transfer the best domain for their business — whether it’s .com, .biz, .org, or any of the wide range of new domains that are being released to the Web.”

As part of its service, Google Domains will offer customised subdomains and domain forwarding, as well as a private, no-cost registration service, with access to hundreds of brand new domains like .photography.

However, Google will not be offering any web hosting or building services directly; that side of the service will be provided by a number of partners, which include Squarespace and Weebly.

The firm’s decision to move into this sector comes with there being an increase in demand for domains, with a rising number of businesses seeking to set up online or boost their internet presence in order to exert their dominance.

The search enterprise, well-known for keeping search engine optimisation companies on their toes, has placed itself in direct competition with American domain registration and web hosting website company GoDaddy, which is currently the world leader in this industry. GoDaddy recently formally submitted an application to raise $100m (£59m) through a share sale.

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