Google is to tackle recent criticism of its search algorithm with efforts to take on ‘content farms’ and clean up its search results.
Although the company has expanded into many domains, search is where its core lies, and it claims to have listened to complaints from its users. Google guru and principal engineer, Matt Cutts, said in a recent blog post last week:
“Today, English-language spam in Google’s results is less than half what it was five years ago, and spam in most other languages is even lower than in English.”
“However, we have seen a slight uptick of spam in recent months, and while we’ve already made progress, we have new efforts underway to continue to improve our search quality.”
Speaking to CNET News, Cutts made it clear that the search giant will use crowd-sourced feedback and a battery of other metrics with the aim of combatting low content sites and content scrapers in its index.
Google is also going after content farms – sites that take content from another and claim it as their own, and has been busy devising a way to ensure that the original creator of the content is credited with their work.
Of course, changes to Google’s search algorithms will be old news to those within the SEO industry, who are used to trying to fathom them out, and second guess any impending modifications to them.
Whatever changes the search engine giant makes, there is no doubt that it will come under intense scrutiny from SEO professionals.