Google to address SMX London 2012

Posted on February 4, 2012


WebCertain, the organisers of the London SMX 2012, has confirmed that Google’s Webmaster Trends Analyst Pierre Far will speak at this year’s conference.

Taking place in the business suites at Chelsea Football Club in West London on May 14 this year, the news is something of a coup for the popular international search summit.

The session that M. Far will host will discuss how the rel=”alternate” hreflang should be implemented, following Google’s recent introduction of the new multilingual web page markup.

Delegates will be advised what effects on geo-targeting and international SEO strategy it will have, and Pierre will field questions from the floor. He will also take the opportunity to focus on other areas of how his company handles international content.

It is likely to be a well attended session, with international marketers often discussing geo-targeting on SEO forums. With breakout groups following his presentation, there will be plenty of opportunity to discuss what has been said.

The summit will also see many other sessions, with Google’s introduction of Search Plus our World also being showcased. For those interested in how best to approach local search too, there will be much for marketers from Liverpool to London to discuss.

Other speakers confirmed for the event are Nick Garner from Unibet, Bas van den Beld of State of Search and Andy Atkins-Krüger from hosts WebCertain.

The event has been running since 2008 and has always been well attended. With a limited number of tickets available, those wishing to learn useful tips and benefit from knowledgeable insights would do well to book early.

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